Game On

Live Event

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Lennox once again turned to The Producer’s Lounge to follow-up the wildly successful “Extraordinaires” theme for their next Dealer Meeting tour and National Sales Meeting. Based on their highly successful line of winning products and all-star players in their line-up, we designed our creative approach around the call to action, “Game On!”

To drive home the message in the most engaging and memorable style, we produced videos, posters, print tie-ins and even an actual Lennox-branded board game, Lennoxopoly, all of which supported our theme. Rather than the expected, typical sports metaphors, our “Game On” theme drew on board games, video games, pub games and even dodgeball for maximum entertainment value.

It was truly “Game On” as the Lennox team posted the most impressive sales and attendance records they’ve ever seen as a result of another winning series of events.

lennoxopoly

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