SPOTLIGHT: The Witching Hour

Online Media Campaign

One of the country’s largest catalogue and online décor retailers, Grandin Road, came to The Producer’s Lounge to design and develop their Halloween campaign. As one of their two biggest sales occasions of the year, it was essential that Grandin Road’s Halloween Haven collection made a huge splash and instantly create major buzz with their customers.

To make that happen, The Producer’s Lounge wrote and produced a short film, “The Witching Hour,” that featured hundreds of Grandin Road products, costumes and décor as part of the story. We also created a short trailer to tease the video several weeks in advance of its release, along with a “Behind the Screams” making of… documentary that extended the campaign well into the all-important spooky season.

As a result, Grandin Road saw a major spike in both their website traffic as well as online social media mentions, putting them on track to a record breaking Halloween season so big, it’s scary.


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