SPOTLIGHT: The Witching Hour
Online Media Campaign
To make that happen, The Producer’s Lounge wrote and produced a short film, “The Witching Hour,” that featured hundreds of Grandin Road products, costumes and décor as part of the story. We also created a short trailer to tease the video several weeks in advance of its release, along with a “Behind the Screams” making of… documentary that extended the campaign well into the all-important spooky season.
As a result, Grandin Road saw a major spike in both their website traffic as well as online social media mentions, putting them on track to a record breaking Halloween season so big, it’s scary.